I was very happy to have Katie Wallace from MindMatrix join me for our first webinar in the MSP Voice Webinar Series. Katie walks us through their MSP-IT Advantage Program, helping MSPs ramp up their marketing and sales efforts.
As Katie goes through their program, I ask some questions and we have a nice back-and-forth. To find out more about MindMatrix, please visit their site: http://www.mindmatrix.net/
Here’s a recording of the webinar:
Guest: Krunal Patel
Krunal is in the UK and he and his company support the hospitality industry (hotels, coffee shops, etc). They’ve been in business since 2009 after Krunal saw some opportunities to consolidate IT services for hotels and retail outlets and provide a one stop shop. Since many hotels are owned by a franchisee Krunal and his team have carved out a great niche for their company. They’re usually involved from design through build and outfitting.
Continue reading “MSP Voice Episode 26 – “Hospitality as a Vertical” with Krunal Patel”
Guest: Doug Miller
Company: Brightworks Group
Doug is the founder and CEO of Brightworks Group. Brightworks has been in business for 7 years and they consider themselves as technology success providers. While similar to an MSP, Brightworks Group works with a unique set of customers focused in the high end financial and private equity services. With offices in Chicago and Indianapolis, they have a largely mobile workforce to serve their clients (some of which have offices overseas). Continue reading “MSP Voice Episode 25 – “Technology Success” with Doug Miller”
Guest: Daniel De Steno
Company: Nova Computer Solutions
Daniel started his MSP practice in 2000 after his employer wanted him to move to Korea for 2 years without his family. Since his wife worked at a dental practice he started looking into it and made the decision that he’d give it a try. 18 years later and his business is going strong. He’s even created a dental office design center where dentists can get an idea of what technology solutions they want for their practice. Continue reading “MSP Voice Episode 24 – Dental Hygiene With Daniel De Steno”
Guest: Michael Drobnis
This week’s guest is Michael Drobnis from OptfinITy. Michael has been in business for 17 years. He started with basic break/fix doing a lot of the technical work but then moved to managed services where Michael took a more active role in managing the business. OptfinITy now has 14 employees and they focus a lot on associations. They also encourage their employees to be a member of a chamber of commerce. Continue reading “MSP Voice Episode 23 – “Association Nation” with Michael Drobnis”
Updated with link to recording below
Our first webinar in the MSP Voice Webinar series is going to be with MindMatrix on Wednesday, November 28 at 1:30 PM Eastern. If you’re not familiar with MindMatrix, they have a platform to help MSPs with marketing as well as sales.
Katie Wallace from MindMatrix will be joining us to talk about their MSP-IT Advantage Program. Katie Wallace joined the MindMatrix team back in 2017. With her background in b2b sales and marketing, Katie is focused on helping MSPs accelerate their sales and marketing efforts through software automation, messaging, and pipeline management. She plays an active role in helping client’s with strategy, managing channel accounts, and raising client’s visibility on a day-to-day basis. When Katie isn’t in the office she is focused on family, friends & her dachshund, Marco.
Here’s some more information on MindMatrix
MindMatrix—a Pittsburgh based technology company has been providing sales and marketing solutions since 1998. Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines Consulting, Asset Management, Sales Enablement, and Marketing Automation for a complete solution surrounding our software. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.
If you’re an MSP who struggles with marketing (or sales) then you should definitely check this webinar out. I hear from a lot of MSPs that marketing and sales are 2 areas they struggle with, especially if they’re a small MSP and don’t have dedicated marketing.
We’re going to be trying something new over the next few months…webinars! The idea behind the webinars is to provide more resources to our MSP community. The podcast will still be MSPs but the webinars will allow us to have experts and vendors as guests.
The idea for webinars came about because we heard feedback that our podcast listeners only wanted to hear from MSPs, not vendors. With a webinar, participation is voluntary and you know what it will be before registering. We will also keep recordings of the webinars on the site so you can watch when you want if you can’t attend during the scheduled time.
Our goal is to provide resources the community wants so if you have an idea for a topic/webinar, just let us know in the comments!
Guest: Robert Merva
Company: Avrem Technologies
Starting at a young age, Robert started getting technical certifications. Before he graduated high school he was already doing a lot of IT work for the school district. This turned into a job with the school district after graduation but it wasn’t long before Robert decided he could make a business (and a living) out of helping people with their IT needs. Robert believes it’s very important to have your processes defined early and with long-term goals in mind. Robert really does love what he does for a living and can’t imagine doing anything else…it’s always great when you find your passion. Continue reading “MSP Voice Episode 22 – “You’re never too young for IT” with Robert Merva”